Channel Specialist

Your Roles&Responsibilies

Channel Management:

• Co-working with sales and product team develop the product channel strategy to support the short-term and long-term business growth.
• Support to achieve monthly/quarterly/yearly sales target both on sell out and sell in, and gain market share in TM/JD and other channel.
• Support new business indicatives and projects, take other tasks as assigned.

E-Commerce Management:

• Make annual E-commerce marketing plan and define KPI according to annual target and budget.
• Make and implement the traffic allocation plan and continuously optimize ROI.
• Responsible for E-shops daily operation data analysis (UV, Sales, Conversation rate etc.) problem solving and industry tracking.

Market Insight:

• Track and analysis market channel trend (offline & E-Commerce) to figure out the growth area.
• Research the major competitor performance & promotion in each channel, evaluate effectiveness.

Category management

• New product definition to support the sales growth & profitability.
• Product competitive analysis with market research.
• New product development management ensure the new product launch fit to the market requirement.

Campaign:

• Campaign planning and execution include sell in and sell out activity
• Campaign reviews with customers and related teams

Your Skills&Strengths

• Minimum 3 years working experience in relevant auto parts industry business.
• Overall channel development & management experience is preferred.
• Familiar with the E-Commerce business in JD & TMALL and offline channel activity.
• Strong Planning, organizational skills, analytical skills, ability to multi-task.
• Good communication skill and business sense
• Logic, passionate, and attention to detail.
• Bachelor’s degree or above.
• Good at English speaking and writing.

./51/LP