MAHLE SmartBike Systems - Marketing Analyst & Strategist

You will be responsible for leading data analysis, strategy management and intelligence of all projects in the Marketing department. Gather market, trend and internal data and help guiding marketing department activities and projects.

Your Role & Responsibilities

• Data analysis: Of marketing activities (SoMe, Digital Marketing, Partnerships, promotions, fairs, events…)
• Market research: Analysis and tracking of what is happening in the market, especially in regards of competitors and bike industry players and including market trends.
• End consumer analysis: Understanding our end consumer and creating a strategy towards them
• Benchmarks: From inside and outside the industry
• Post mortem analysis: Supporting project managers on analyzing the results of our marketing actions, creating reports, and giving recommendations for future actions
• Business cases: Helping to define project preferences, expected results and costs and investment forecasts
• Marketing plan and strategy: Marketing plan creation support, execution and follow up

Your Skills & Strengths

• Degree related to Business and Marketing
• English mandatory. Spanish and German a plus
• Data analysis, strategy, project management, market research and analysis
• Ideally interested in the Bike/Sport industry (not mandatory)
• 3 to 7 years expereinced on Business, Marketing, Consultancy, Data analytics