Marketing Coordinator - Motorsports

03_Professionals (commercial)
BU1 Engine Systems and Components

No Sponsorship

SUMMARY

The Marketing Coordinator defines and executes the marketing strategy and objectives to continually promote and build the MAHLE Motorsport brand.  As a direct partner to Sales, activities will be coordinated to facilitate the achievement of annual targets and goals.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

  • Responsible for all department advertising, in both print and digital media.  Defines and creates content for ads and promotions with planned campaign on a quarterly basis.  As well organize and record effectiveness of advertisements.
  • Oversight and coordination with external Marketing Agency.  Responsible for in-house ad creation as well as working with the external firm to ensure all advertising adheres to corporate guidelines and department strategy.
  • Maintains the department website according to company guidelines and manages new content, user function, updates, etc.
  • Provides similar content and updates to customers and distributors to ensure their websites and advertising materials are relevant and up to date.  
  • Social Media – Maintains sites/pages according to company guidelines and interacts daily with customers on behalf of department on social media platforms.
  • Creates and publishes an annual product Catalog
  • Responsible for planning and organizing of events with on-site displays, and content of primary, annual trade shows; SEMA & PRI. 
  • Creation of promotional materials; both product/tech related and company promotions.  Coordinates with Engineering to create technical bulletins and new product releases.  Will also maintain a line of department branded apparel for both promotional opportunities and resale.
  • Coordinates event and racer sponsorships, as well as management of any contingency programs or payouts.
  • Budget responsibility, including planning and tracking for all Marketing activities.
  • Reviews sales/marketing trends and monitors outside competitors for benchmarking.
  • Provides supplemental customer service for warehouse distributors and dealers; utilizing SAP interface for all basic Sales functions; sales orders, stock checks, order tracking, returns & credits.
  • Candidate must be able to communicate clearly and effectively on a variety of technical subjects with audiences of varied technical skill, background and personality.
  • Participates in meetings, seminars, and training sessions as needed to stay appraised of new developments in field.  In turn, must likewise prepare and present pertinent information for meetings, seminars and training sessions.
  • Prepares reports concerning departmental activities as required.
  • Travels periodically to other MAHLE locations as needed, as well as customer sites, customer scheduled meetings and trade shows.
  • Other duties may be assigned as needed.

 

EDUCATION and/or EXPERIENCE

  • Associates degree from college or technical school; or three to five years related experience and/or training; or equivalent combination of education and experience.
  • Must have a good working knowledge of Microsoft Office programs (Excel, Word, Power Point); SAP training provided.
  • Proficient in graphic design software; ex. Adobe Photoshop, InDesign, Premiere Pro, & Illustrator
  • Video/photography skills to produce content
  • Understanding of Social Platform Advertising and ability to decipher Google Analytics and Google Ads trends
  • Preferable knowledge of motorsports industry and automotive engines and components.

 

 

 

 

  Do you have any questions?
     
   WENDY.HARBIN@MAHLE.COM  

 

US

 

 

Facts about the job

Benefits: 
Entry level:  University graduates
Part- / Full-time:  Full Time
Functional area:  Marketing & Communications
Location: 

Fletcher, NC, US

Company:  MAHLE Engine Components USA Inc.

Closing date for applications
Don't waste any time, apply while the position is online.

 

 

Your future at MAHLE

As a team player and someone who thinks ahead, you can deploy all your skills with us. In cooperation with colleagues from different countries and areas, you contribute in designing the mobility of the future. When selecting MAHLE, you choose trend-setting technologies and strategies. Are you interested in working with us and developing efficient and environmentally-friendly solutions, optimising existing products, and turning innovative ideas into reality? Then MAHLE is the right address for you.

Shape the future with us.

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