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Digital Marketing Coordinator

03_Professionals (commercial)
BU6 Aftermarket

SUMMARY

Plan, implement, and evaluate digital Marketing activities to provide programs, activities, and support materials to promote the full line of quality products contained throughout the MAHLE Aftermarket Inc. product offering. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Understand current digital trends and how to deliver messaging to the digital world, which is front and center of a lot of our target audience

  • Utilize tools like Google AdWords and other programs to promote MAHLE and MAHLE products to targeted audiences across the industry

  • Maintain Web Presence and utilize the visitor statistics in order to maximize user time spent on the Site and optimize for better overall experience

  • Drive digital promotion and strategy by incorporating analytics, ROI, and effectiveness

  • Maximize Trade Show / Event participation by incorporating digital demand and analysis both in advance and following completion

  • Incorporate CRM platform into communication strategy to implement open dialogue between Sales Team and Customers

  • Lead the integration of the many MAHLE digital platforms into a cohesive and dynamic platform that is beneficial to internal and external people

  • Work with Sales Team to provide digital and other tools designed to help grow sales in the core products

  • Coordinate projects with MAHLE Central Marketing office (Stuttgart, Germany) to ensure all communications comply to the MAHLE standard and that the message communicated is in line with Corporate strategy

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

  • Bachelor’s  Degree in Digital Marketing or related field

  • 2-5 years of marketing experience

  • Knowledge of Social and Digital platforms

  • Familiarity with the automotive industry is desired

 

   Do you have any questions?
     
   TINA.WAGNER@MAHLE.COM  
 

 

 

 

Facts about the job

Benefits: 
Entry level:  Experienced hires
Functional area:  Marketing & Communications
Location: 

Farmington Hills, MI, US

Company: 

Closing date for applications
Don't waste any time, apply while the position is online.

 

 

Your future at MAHLE

As a team player and someone who thinks ahead, you can deploy all your skills with us. In cooperation with colleagues from different countries and areas, you contribute in designing the mobility of the future. When selecting MAHLE, you choose trend-setting technologies and strategies. Are you interested in working with us and developing efficient and environmentally-friendly solutions, optimising existing products, and turning innovative ideas into reality? Then MAHLE is the right address for you.

Shape the future with us.

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